BLUR
How it started/how it's going
Put America First
Put a Foreign Nation First
We need to reduce emissions!
YOU, not ME, need to reduce emissions!
We are a non profit
We are raising $7 trillion from investors
It's free to use!
Hehe!
We are saving the economy!
We printed lots of money, and you didn't get any of it!
Freedom of speech
Freedom to censor
Freedom of speech morphs into Freedom to censor as you scroll.“We connect the world.”
Social Media Giant
Translation: “We harvest the world’s data.”
“For your safety.”
Government Messaging
Translation: “For our control.”
“Buy now, pay later.”
Fintech Marketing
Translation: “Debt disguised as freedom.”
“Make the world a better place.”
Corporate Slogan
Translation: “Make shareholders richer.”
“We care about your privacy.”
Tech Company
Translation: “We sell your attention.”
“Trust the science.”
Public Campaign
Translation: “Trust the funding source.”
“Breaking news.”
Media Outlet
Translation: “Breaking your focus.”
“Convenience at your fingertips.”
App Economy
Translation: “Dependency in your pocket.”
“We fight for democracy.”
Foreign Policy
Translation: “We fight for influence.”
“Support small business.”
Political Promise
Translation: “While crushing them with regulations.”
“You deserve a break today.”
Fast Food Ad
Translation: “Let's ruin your health.”
“The customer is always right.”
Retail Motto
Translation: “Until it costs too much.”
Same Bar → Different Packaging
We will rebrand a basic Snickers bar for 5 different audiences.